Personas have become ubiquitous in product and digital design. They’re everywhere. Designed to represent a particular user or customer segment for the website / product / service you are designing. The idea being that it allows design teams to empathise with their users via the personas, understand who they’re designing for, and to appreciate what …
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Engaging your team in User Research planning
Planning user research is a key contributor to the success of any design project. It ensures that an iterative design cycle can happen; using research findings to inform prototyping and development and ensuring that each step of the process is anchored to the user experience. You should plan user research at the start of each …
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Why internal users matter too
“We don’t need to do user research, because this will be mandatory for staff to use. They won’t have a choice, it’s a business decision” “We don’t need to speak to our users, they’re staff, just like us. We know what they need” “We don’t need to do user research, it’s only for people working …
Design in a Day
On 7th August I attended an event run by Hippo Digital‘s Midlands team, snappily named “Design in a Day”. After the success of their inaugural ‘DIAD’ event in Leeds, they sought to reproduce the event in Birmingham. I was really encouraged to see a User Centred Design event specifically for the Midlands – the sector …
“Who are you designing for?”, or “Why Dr Malcolm was right”
I have just finished reading “Invisible Women” by Caroline Criado Perez, a veritable tome of a book outlining the multitude of ways in which the data gender-gap continues to enable poor design and oppression and inequality for women worldwide. If you haven’t already read this, you should. If you’re a designer or a researcher, you …
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Top Three Take-Aways from User Research London 2019
Photo by Clem Onojeghuo on Unsplash On the 27th and 28th July this year, hundreds of question-asking, people-observing, sticker-loving, caffeine-fueled researchers descended on the stunning etc.venues’ County Hall in Westminster, London for User Research London 2019. I opted for the two day ticket – a full length workshop on the Thursday and a full packed …
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UR sessions – What Not To Do
I recently ran my own UR workshops with groups of students at a college. However, prior to my session there were a couple of young male entrepreneurs who had come to run their own research session. I found out they had founded a company and created a new app that was aimed to rival *Insert …
Welcome – UR Here
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” — Albert Einstein, Theoretical Physicist
UR Here 